Artwork
Vital Ingredient Street Food Graffiti Campaign
Hand-painted graffiti art transformed into a full restaurant campaign.
For the launch of their new Street Food menu, Vital Ingredient - a popular salad bar restaurant in London - wanted a bold, urban visual identity that would stand out across the city. Working in collaboration with Chocolate Agency, I created a series of graffiti-inspired artworks that became the core of their campaign.
I hand-painted large graffiti boards featuring vibrant lettering, dynamic shapes, and colourful food illustrations. These pieces were designed to feel energetic, playful, and unmistakably street - bringing a fresh visual language to the brand while staying true to their focus on real, wholesome ingredients.
The graffiti artwork was used extensively across the campaign
The goal was to create something bright, lively, and vital - a look that would immediately capture attention and reflect the flavour and excitement of their Street Food offering. The result was a cohesive visual identity with the raw edge of graffiti culture and the colourful vibrancy that defines my artistic style.
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